Have you ever considered that video is the best way to connect on a deeper level with your clients?
All financial services businesses are here to help clients have a better future. To keep their money safe and working hard.
But sometimes it’s a bit of an uphill slog.
Because let’s be honest…
Does anyone really get excited by their pension statement? Do people dream of the annual reports on their ISAs? We save and invest for a better future, for school fees, for travel, for a comfortable retirement, to pay for our children’s weddings, for a rainy day. With video you can show your clients what they’re investing for, the contrast between waiting in the cold for a train to work and lying on a beach after retirement.
Few things in life are as abstract and emotive as wealth. Video can bring these feelings to life.
Telling your clients they’ll have a wealthier future is one thing. Showing them provides an emotional connection, it gives them a taste of the real thing. As well as building an emotional bond with the wealthier future you’re showing them, video enables you to build a relationship. Let’s say you’re choosing a financial adviser. What would help you decide? A sterile list of their qualifications and years of experience? Or would you prefer to see their face, to hear them talking about why they chose their career? To see their enthusiasm?
Don’t lose sight of the ultimate goal.
Spend your days on big marketing campaigns talking about ROI, CTR and huge advertising spends and it’s easy to lose sight of the core of our business – our relationships with our clients and helping them to have a better relationship with their money.
Videos also strengthen your financial service’s brand identity.
By maintaining a consistent theme, style, and message, you can strengthen your brand image, making it more recognisable. This enhanced brand image, cultivated through regular video releases, solidifies your market position as a leading authority in financial matters. With 90% of marketers saying that video helped them increase brand image, just think about the way you yourself consume content – the more often you see video content from a brand pop up, the more you’ll remember them.
