Finance can be a serious business, but that doesn’t mean your content has to be. In an industry built on trust, expertise and relationships, video offers a powerful way to communicate, connect, and convert. Whether you’re a fintech startup, wealth management firm, or a longstanding financial services provider, investing in video content could be one of the smartest moves you make.
At Fable Studios, we’ve helped finance companies across the UK turn complex ideas into clear, engaging video. Here’s why video is becoming essential in the finance sector and how it can work for your business.
1. Build Trust Through Transparency
Trust is the foundation of finance and video helps build it fast. When prospective clients see the faces behind your firm, hear your values in your own words, and get a sense of your personality, it creates a connection. Whether it’s a founder talking about the company’s vision or a team member explaining your investment process, people trust people.
Unlike static content or faceless brochures, video adds a layer of authenticity. It shows you’ve nothing to hide and in an industry where integrity matters, that goes a long way.
Piece to Camera we made for Hargreaves Lansdown explaining pension changes
2. Explain Complex Concepts Simply
Let’s be honest, finance is full of jargon. From SIPPs to ISAs, ETFs to ESG, it’s a lot for any customer to digest. A well-crafted explainer video can cut through the complexity and make your services accessible to everyone.
Using animation, motion graphics, or simple screen recordings, video helps break down processes, visualise abstract ideas, and walk viewers through what you do, clearly, calmly, and confidently.
Explainer video we made for Hargreaves Lansdown on ‘What is a SIPP?’
3. Increase Engagement Across Channels
Whether it’s LinkedIn, your website, or your email newsletter, video content tends to outperform text-based content across the board. It’s more engaging, more memorable, and more likely to be shared.
Short-form videos can be used for social media campaigns, FAQs, case studies, testimonials and more and the beauty is they can be repurposed again and again. One video shoot can power a whole range of content for different touchpoints.
Tom Life Insurance 45min Roundtable discussion cutdown to a social media bitesize
4. Stand Out in a Crowded Market
Financial services are highly competitive and often visually indistinct. Video gives you the opportunity to develop a tone of voice, a visual identity, and a brand personality that stands out.
Whether you want to appear more forward-thinking, more approachable, or more trustworthy, the right video style and tone can communicate that instantly. It’s a powerful way to show rather than just tell.
Example of a series of short videos we created for the NatWest Rooster Money holiday campaign
5. Drive Conversions and Retention
Video doesn’t just build brand awareness it drives action. Adding video to landing pages has been shown to improve conversion rates significantly. It can also help with client onboarding, FAQs, and ongoing education.
For example, a welcome video for new clients or a short walkthrough of your investment platform can reduce calls to your support team and make clients feel more confident and informed from day one.
Example of a how-to video we made for Hargreaves Lansdown
Let’s Tell Your Story
Finance doesn’t have to be dry. With the right video, it can be human, inspiring and accessible.
At Fable Studios, we help financial brands bring their stories to life clearly, creatively, and with purpose. From explainer videos to campaigns and testimonials, we create video content that helps you connect with the people who matter most.
If you’re a finance company looking to level up your marketing, build trust, and cut through the noise, we’d love to help.
