Having serviced the agriculture and farming industry for the last 40 years, Briarwood is now one of the UK’s leading roofing solutions companies; Briarwood are at the height of agricultural research and innovation with their durable roofing products, servicing British farmers.

Fable Studios and Briarwood have enjoyed a creative partnership for the last ten years after producing their first brand film showcasing the breadth and depth of their product offering.

The latest creative brief was to encapsulate the entirety of Briarwood’s expanding service line and create a series of brand films, that could be used together or individually, each exhibiting a different area of their offering.

To truly show the scale of Briarwood’s business, it was clear we were going to have to think big.

We suggested a creative approach that included showcasing completed projects and site work as well as the logistical and customer service operations at Briarwood HQ.

As well as using drone filming to capture dynamic aerial views of client structures, we also spent several days on-site gathering footage of Briarwood’s extensive delivery fleet, a working farm and detail of their products in-situ. These elements were designed to communicate customer service and their dedication to UK farming.

Our extensive experience operating in industrial environments allowed us to efficiently and safely gather the required material from the Briarwood HQ. Customer services, logistical operations, key interviews and their unique paint line were all filmed with minimum intrusion and maximum effect.

The Fable Studios team completed the post-production and delivered the required outputs all optimised for their destination platforms – these included several ‘vertical video’ films destined for trade show stands.

The videos were a huge success and became a part of the Briarwood sales, marketing and brand building collateral. The videos were able to convey information quickly and memorably, making it easier to communicate brand messages and values. They also built brand trust, fostering a sense of authenticity that resonates with consumers – something that was important to Briarwood as a long-standing and trusted supplier in the agriculture industry.

Fable Studios has consulted on and produced numerous brand-building films for Briarwood and our partnership goes from strength to strength.