Industry
Finance
Type of video
TV Advert
Product/Services Video
Keywords
TV Advert, Sky Adsmart, Clearcast, Clearance, 2D animation, 3D Animation, Reversioning, Reformatting, Social Media, Newsletter, Website, TV
293,000
views
Increased
product awareness
Sky TV
campaign success
The Challenge
Before being acquired by NatWest in 2021, Rooster Money was a standalone pocket money app and debit card that helps teach kids about money management.
When they decided to trial Sky Adsmart as part of their marketing strategy, they needed a video production company that could navigate a financially-based creative through the Clearcast clearance process as well as combine 3D animation and motion graphics with video footage to create a polished 30 second TV Advert.
As we have experience with all aspects of production, all the way from creative conception to clearance (getting your advert on TV), we were approached by Rooster Money to provide the creative solution whilst also seamlessly managing the production side of the process.
Mandatories for the creative included 3D product shots, testimonials from existing customers and details about the operation of the app and card.
The Execution
Working closely with RoosterMoney, we crafted a script that not only introduced the concept of a ‘pocket money app’ to a new audience but also highlighted the key aspect of the product and was interspersed in a lighthearted way with testimonials from kids and parents.
Subject to a more stringent clearance process for adverts involving children and financial matters, we liaised closely with RoosterMoney to ensure all substantiation was accurate and sufficient to get the Ad approved within the shortest time possible. This meant that when the advert aired on television, we had all the correct and cleared legal text on the lower thirds of the screen.
The edit process was straightforward with multiple versions being sent to the Client comprising video footage and animatics to hone the final visuals. When RoosterMoney were happy, final renders of the animation were added to the edit and the entire Advert polished ready for broadcast.
A ‘voice’ for the advert was carefully selected to convey the correct tone – confident, casual and knowledgeable – and an upbeat music track chosen in support.
The Results
The final RoosterMoney TV Advert achieved a perfect balance between engagement and education. As of 2024, the web-version of the advert has had 293,000 views.
The testimonials from the existing customers provide social proof for the product whilst the 2D and 3D graphics give an engaging overview of the features. Finally, the onscreen URL and logo allow for instant action and ensure brand recognition.
5 Tips on Getting Video Through Fin Proms
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Read the case study on a series of 2D character-based Animated Explainers we created for Hargreaves Lansdown, made to demystify complex financial topics such as Diversification, Income Investing, Compound Interest and more.
Why the Financial Industry Needs Video Content
Across sectors, video marketing has emerged as a game-changer, and the financial industry is no exception. Whether you’re a wealth management platform, a banking app, an investment firm or an insurance company, watch our video on why The Financial Industry needs to embrace video content.
Social Media Campaign
NatWest Rooster Money approached us to create short, animated social videos for their Christmas and New Year campaign. Not only did we reformat some of their existing content, but we also created entirely new animations, working on the end-to-end process of storyboards all the way through to delivery.
